creating a post, viewing a post, commenting, liking, sharing, etc.). The easiest way to do this is to think about what it really means for a user to be “engaged.” You should aim to list every relevant action (e.g. Listing each action will help you focus on available metrics and avoid those that aren’t trackable. Actions: Next, you should think about all the actions users can take in the product. To stay healthy, Facebook needs strong user engagement, so I would assume that this is the primary business goal. There’s no single right answer to that question but you could begin by saying, "My understanding is that there are several use cases for the Newsfeed including engaging users, generating ad revenue, and testing new personalization features. So, how do you determine what the most important objective is?
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It’s a primary driver of user engagement, a strong revenue generator, and the main place where Facebook can test new personalization features. Agreeing on the goals upfront is extremely important because what you measure will change entirely depending on what you’re trying to achieve with the product.įor instance, imagine your interviewer has asked you, “What metrics would you use to measure the success of the Facebook Newsfeed?” The Newsfeed is one of Facebook’s main features and it fulfills many objectives for the business.
Goals: First, you should start by making sure you understand the product properly and agree with your interviewer on specific user and business objectives. Let’s walk through each of the four steps one by one:ġ. Our recommendation is to use the GAME method to answer Metric definition questions. 2.1 Metric definition questions: GAME method Metric definition question example: “What metrics would you use to determine success for the Facebook Newsfeed?” In this next section, we’ll walk through two step-by-step approaches you can use to avoid that pitfall - one for Metric definition questions and one for Metric change questions.
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How to answer metric interview questions ↑Ī common mistake candidates make when answering metric questions is to provide an unstructured answer. How would you report this issue to the CEO?” There are many different reasons why this decrease might be happening and your interviewer will want to see you take a bulletproof approach to find the root-cause of the issue. For example, “Facebook Newsfeed engagement is down 10%. traffic, revenue, engagement, etc.) is going up or down for no apparent reason. Metric change questions test if you know what to do when a key product metric (e.g.
impressions, clicks, return on ad spend, etc.) and your interviewer will want to hear you select the most important ones using a rigorous process. Here’s an example question: “What metrics would you use to determine success for Facebook Sponsored Posts?” There are many different metrics you could be tracking (e.g. Metric definition questions focus on your ability to define metrics that provide clarity on the health of a product or feature. There are two types of metric questions: Metric definition questions and Metric change questions. Employers like Facebook and Google use these questions to evaluate critical thinking and communication skills.
Metric interview questions test if candidates can perform data analysis and select key metrics that matter most to the success of a product. What is a product metric interview question? ↑
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